A stands for commanding attention
The visual in
this Mini Cooper ad is eye catching because the beautiful scenery gave a
comfortable feeling. Moreover, the tagline grabs people attention too. “Wide
Open Spaces, Meet Wide Open Fun”.
I stands for sustaining interest
It gains readers curiosity where
else the visual will solved audiences’ curiosity and give them clearer image of
how the car looks like and feel like.
D stands for creating desire
This ad wants to convince readers to
buy the car.
C stands for establishing credibility
From the message of the ad,
Mini Cooper gave credibility to readers buy the car with their logo and
website.
A stands for instigating action
Customers can look up for Mini
Cooper’s website (www.miniusa.com), as it
printed on the ad.
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