Otto's #Catalogue

Descriptive catalogue shows goods and offers a straightforward description of the product. For example in this Otto's catalogue, they has stated the prices for the clothes and given the additional specifics which is descriptive plus. To provide the descriptions of he product, target audience will look for it if they are interested and get more information of the product. It will guide them whether to purchase the product or not to purchase.

Hotel Zico #brochure

This overall of this brochure focuses the most on its visual and layout. This brochure is is to fit into a standard business envelope yet convey style and class. It is a simple, bold tagline to instantly complement the Hotel Zico brandmark and communicate what makes a stay there unique.

Ribena, the goodness drinks.

This Ribena commercial has delivers meaningful, creative content that sells, which are the childhood memories had brought out from this commercial. Although it is an old brand, but the youths are still enjoying drinking it. It also has involves the audience in the message. Which is after drinking the Ribena juice, it will bring happiness and make it as a memorable day. Lastly, through this commercial, they has show the product in many scenes. The theme color in this commercial is also directly symbolized the Ribena. 

Hungry? Grab a Snickers

This is a Snickers' television commercial. At the beginning of this ad, Snickers had catches people attentions by showing the goalkeeper is a girl where she is standing at the goalpost but she is not playing it properly. This commercial engages the viewer to the problem and the product. So that the audiences identify the problem and the experience with the product and remember it. Where the Snickers helps you to solved your hungriness. At the end of the commercial, it has show the product and close up on it. The selling proposition is close to the consumers' heart which it solves your hungriness.

Lipton? Hmmmmmmm

This Lipton Green Tea radio ad has encourage listeners identification. It engages the listener through music, words and sound effects. So that they can identify with the product advantage. Such as, in this radio ad we can hear that they keep repeating saying "hmmmm" with different method based on one's culture from each country. Second elements of successful of this radio ad is by stimulating product-plus associations. It arouses their feelings and thoughts that relates to the ad's central message. 

Zalora; Hundreds of Brands, Thousands of Styles

This radio ad had consist few elements of successful radio ads. They had successfully delivered the meaningful content. It lets the listeners feel that they have gained informational reward from the message. For example, the man in this radio ad is introducing Zalora does not only sell shoes, but also selling clothes, accessories, menswear kids wear and sports wear. This Zalora radio ad is also fits in with listener expectations by telling the target audiences they do provide free nationwide delivery and 30 days free return.

7-Up? Nothing does it like seven up

Type

Picture Window Layout

Benefit highlighted

Promoting the new product, 7-up.

Ad’s appeal

Emotional appeal, by saying it is the unique drinks and they are focusing in the youths.

What I like about this ad

The images are strongest elements on this print ad. Before you start reading the body copy, you may know this print ad is going to talk about the brand new product, 7-Up.

'BRRRRR' Open Happiness

Type

Big Type

Benefit highlighted

Consumer benefit

Ad’s appeal

Emotional appeal

What I like about this ad

The layout of this ad grabs people's attentions. Where the word 'BRRRR' had catches people's first attention then only they will look at the Coca-cola bottles below the word.

Yoga's Peanut #Nut-rition

Type

Factual body copy

Benefit highlighted

Consumer benefit

Ad’s appeal

Rational, by mentioning product features.

What I like about this ad

The body copy of this ad is a humorous and off beat copy type, the body copy focuses on the unique selling points and benefits of the product. It is almost the same with the factual copy. This print ad is to promote Planters NUT-rition peanut butter. It stated “Built for your healthy lifestyle. Mr. Peanut knows you strive to live a more active life and eat nutritious foods.” that sound challenging to convince target audiences to purchase it. Moreover, this product do give you energy and nutrition. 

Why not share your coke with your friends? #Coca-cola

Type

Testimonial & monologue body copy

Benefit highlighted

Consumer benefit will be shown by sharing the coke with one’s friends.

Ad’s appeal

Emotional, Coca-cola helps ones to gain more friends.

What I like about this ad

The body copy is interesting. “Get in touch with a good friend, an old friend, or maybe a new friend.” When everyone heard Coca-cola, the one word “happiness” will came into everyone’s mind. The body copy says Coca-cola makes everyone’s relationship with friends more closely if you share your coke with someone instead of drinking alone. 

♥ it; Or it's FREE.

Type

Give a Command

Benefits Highlighted

It let consumers to love the product, if consumers don't Johnson & Johnson will refund their money.

Ad's Appeal

Factual

What I Like About The Ad

To me, the headline is fun. "Love it, or it's free" they had give a command to the consumers. Either you love it or return it to Johnson & Johnson and they will refund the consumers. If the company said it this way, means they have confident to make consumers like the product.

Don't Buy This Jacket

Type

Offer a challenge

Benefits Highlighted

Reduce: They make useful gear that lasts a long time.
Repair: The company help consumers to repair the Patagonia gear.
Reuse: They help to find a home for the product consumer no longer need.
Recycle:If the Patagonia is worn out, they will take back and recycle it.
Re-imagine: together with consumers, they reimagine a world where they take only what nature can replace.

Ad's Appeal

Factual, by telling the audience the jacket is long lasting and may cut down consumers' cost.

What I Like About The Ad

The headline had catches my attention by challenging the audiences to not buy the jacket. It makes target audiences wanted to know more what is the company trying to deliver buy having the headline.