This radio ad had consist few elements of successful radio ads. They had successfully delivered the meaningful content. It lets the listeners feel that they have gained informational reward from the message. For example, the man in this radio ad is introducing Zalora does not only sell shoes, but also selling clothes, accessories, menswear kids wear and sports wear. This Zalora radio ad is also fits in with listener expectations by telling the target audiences they do provide free nationwide delivery and 30 days free return.
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