Give a Command
Benefits Highlighted
It let consumers to love the product, if consumers don't Johnson & Johnson will refund their money.
Ad's Appeal
Factual
What I Like About The Ad
To me, the headline is fun. "Love it, or it's free" they had give a command to the consumers. Either you love it or return it to Johnson & Johnson and they will refund the consumers. If the company said it this way, means they have confident to make consumers like the product.
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