Thursday, 6 November 2014

Don't Buy This Jacket

Type
Offer a challenge

Benefits Highlighted
Reduce: They make useful gear that lasts a long time.
Repair: The company help consumers to repair the Patagonia gear.
Reuse: They help to find a home for the product consumer no longer need.
Recycle:If the Patagonia is worn out, they will take back and recycle it.
Re-imagine: together with consumers, they reimagine a world where they take only what nature can replace.

Ad's Appeal
Factual, by telling the audience the jacket is long lasting and may cut down consumers' cost.

What I Like About The Ad
The headline had catches my attention by challenging the audiences to not buy the jacket. It makes target audiences wanted to know more what is the company trying to deliver buy having the headline.

No comments:

Post a Comment