This Lipton Green Tea radio ad has encourage listeners identification. It engages the listener through music, words and sound effects. So that they can identify with the product advantage. Such as, in this radio ad we can hear that they keep repeating saying "hmmmm" with different method based on one's culture from each country. Second elements of successful of this radio ad is by stimulating product-plus associations. It arouses their feelings and thoughts that relates to the ad's central message.
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