Type
Factual body copy
Benefit highlighted
Consumer benefit
Ad’s appeal
Rational, by mentioning product features.
What I like about this ad
The body copy of this ad is a humorous
and off beat copy type, the body copy focuses on the unique selling points and
benefits of the product. It is almost the same with the factual copy. This print
ad is to promote Planters NUT-rition peanut butter. It stated “Built for your
healthy lifestyle. Mr. Peanut knows you strive to live a more active life and
eat nutritious foods.” that sound challenging to convince target audiences to
purchase it. Moreover, this product do give you energy and nutrition.
No comments:
Post a Comment