Type
Testimonial & monologue body copy
Benefit highlighted
Consumer benefit will be shown by sharing the coke with one’s
friends.
Ad’s appeal
Emotional, Coca-cola helps ones to gain more friends.
What I like about this ad
The body copy is interesting. “Get in touch with a good
friend, an old friend, or maybe a new friend.” When everyone heard Coca-cola,
the one word “happiness” will came into everyone’s mind. The body copy says
Coca-cola makes everyone’s relationship with friends more closely if you share
your coke with someone instead of drinking alone.
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