Otto's #Catalogue

Descriptive catalogue shows goods and offers a straightforward description of the product. For example in this Otto's catalogue, they has stated the prices for the clothes and given the additional specifics which is descriptive plus. To provide the descriptions of he product, target audience will look for it if they are interested and get more information of the product. It will guide them whether to purchase the product or not to purchase.

Hotel Zico #brochure

This overall of this brochure focuses the most on its visual and layout. This brochure is is to fit into a standard business envelope yet convey style and class. It is a simple, bold tagline to instantly complement the Hotel Zico brandmark and communicate what makes a stay there unique.

Ribena, the goodness drinks.

This Ribena commercial has delivers meaningful, creative content that sells, which are the childhood memories had brought out from this commercial. Although it is an old brand, but the youths are still enjoying drinking it. It also has involves the audience in the message. Which is after drinking the Ribena juice, it will bring happiness and make it as a memorable day. Lastly, through this commercial, they has show the product in many scenes. The theme color in this commercial is also directly symbolized the Ribena. 

Hungry? Grab a Snickers

This is a Snickers' television commercial. At the beginning of this ad, Snickers had catches people attentions by showing the goalkeeper is a girl where she is standing at the goalpost but she is not playing it properly. This commercial engages the viewer to the problem and the product. So that the audiences identify the problem and the experience with the product and remember it. Where the Snickers helps you to solved your hungriness. At the end of the commercial, it has show the product and close up on it. The selling proposition is close to the consumers' heart which it solves your hungriness.

Lipton? Hmmmmmmm

This Lipton Green Tea radio ad has encourage listeners identification. It engages the listener through music, words and sound effects. So that they can identify with the product advantage. Such as, in this radio ad we can hear that they keep repeating saying "hmmmm" with different method based on one's culture from each country. Second elements of successful of this radio ad is by stimulating product-plus associations. It arouses their feelings and thoughts that relates to the ad's central message. 

Zalora; Hundreds of Brands, Thousands of Styles

This radio ad had consist few elements of successful radio ads. They had successfully delivered the meaningful content. It lets the listeners feel that they have gained informational reward from the message. For example, the man in this radio ad is introducing Zalora does not only sell shoes, but also selling clothes, accessories, menswear kids wear and sports wear. This Zalora radio ad is also fits in with listener expectations by telling the target audiences they do provide free nationwide delivery and 30 days free return.

7-Up? Nothing does it like seven up

Type

Picture Window Layout

Benefit highlighted

Promoting the new product, 7-up.

Ad’s appeal

Emotional appeal, by saying it is the unique drinks and they are focusing in the youths.

What I like about this ad

The images are strongest elements on this print ad. Before you start reading the body copy, you may know this print ad is going to talk about the brand new product, 7-Up.

'BRRRRR' Open Happiness

Type

Big Type

Benefit highlighted

Consumer benefit

Ad’s appeal

Emotional appeal

What I like about this ad

The layout of this ad grabs people's attentions. Where the word 'BRRRR' had catches people's first attention then only they will look at the Coca-cola bottles below the word.

Yoga's Peanut #Nut-rition

Type

Factual body copy

Benefit highlighted

Consumer benefit

Ad’s appeal

Rational, by mentioning product features.

What I like about this ad

The body copy of this ad is a humorous and off beat copy type, the body copy focuses on the unique selling points and benefits of the product. It is almost the same with the factual copy. This print ad is to promote Planters NUT-rition peanut butter. It stated “Built for your healthy lifestyle. Mr. Peanut knows you strive to live a more active life and eat nutritious foods.” that sound challenging to convince target audiences to purchase it. Moreover, this product do give you energy and nutrition. 

Why not share your coke with your friends? #Coca-cola

Type

Testimonial & monologue body copy

Benefit highlighted

Consumer benefit will be shown by sharing the coke with one’s friends.

Ad’s appeal

Emotional, Coca-cola helps ones to gain more friends.

What I like about this ad

The body copy is interesting. “Get in touch with a good friend, an old friend, or maybe a new friend.” When everyone heard Coca-cola, the one word “happiness” will came into everyone’s mind. The body copy says Coca-cola makes everyone’s relationship with friends more closely if you share your coke with someone instead of drinking alone. 

♥ it; Or it's FREE.

Type

Give a Command

Benefits Highlighted

It let consumers to love the product, if consumers don't Johnson & Johnson will refund their money.

Ad's Appeal

Factual

What I Like About The Ad

To me, the headline is fun. "Love it, or it's free" they had give a command to the consumers. Either you love it or return it to Johnson & Johnson and they will refund the consumers. If the company said it this way, means they have confident to make consumers like the product.

Don't Buy This Jacket

Type

Offer a challenge

Benefits Highlighted

Reduce: They make useful gear that lasts a long time.
Repair: The company help consumers to repair the Patagonia gear.
Reuse: They help to find a home for the product consumer no longer need.
Recycle:If the Patagonia is worn out, they will take back and recycle it.
Re-imagine: together with consumers, they reimagine a world where they take only what nature can replace.

Ad's Appeal

Factual, by telling the audience the jacket is long lasting and may cut down consumers' cost.

What I Like About The Ad

The headline had catches my attention by challenging the audiences to not buy the jacket. It makes target audiences wanted to know more what is the company trying to deliver buy having the headline.

AIDCA #3Musketeers

A stands for commanding attention

The headline of this 3Musketeers ad had catches people attention. “Scary Smart”, what does it means? It is so catchy and audiences will be curious with it too.

I stands for sustaining interest

The tagline in the ad says ‘A Lighter Way to Enjoy Chocolate’ made me interested in the product because chocolate contains very high calories, how are we going to enjoy it in a lighter way? The tagline is catchy yet interesting especially for the girls.

D stands for creating desire

This product’s benefit has written in this 3Musketeers print ad, which says the chocolate is 45% less fat.

C stands for establishing credibility

From the message of the ad, customers know that the chocolate is also available in Mint flavor.

A stands for instigating action

Customers can look up for 3Musketeers company via www.3musketeers.com.

AIDCA #MiniCooper

A stands for commanding attention

The visual in this Mini Cooper ad is eye catching because the beautiful scenery gave a comfortable feeling. Moreover, the tagline grabs people attention too. “Wide Open Spaces, Meet Wide Open Fun”.

I stands for sustaining interest

It gains readers curiosity where else the visual will solved audiences’ curiosity and give them clearer image of how the car looks like and feel like.

D stands for creating desire

This ad wants to convince readers to buy the car.

C stands for establishing credibility

From the message of the ad, Mini Cooper gave credibility to readers buy the car with their logo and website.

A stands for instigating action

Customers can look up for Mini Cooper’s website (www.miniusa.com), as it printed on the ad.

Seiko Watch by #LeeHom

The poster above is a print ad. It has been published in the shopping malls and the watches shops for example City Chain. This print ad showed a Taiwan’s celebrity, Lee Hom is endorsing the Seiko’s watch. The print ad above had highlighted some benefits. It had seeks for better self-image after wearing that particular watch on the celebrity’s hand like after Lee Hom wearing it will looks more smart and handsome. The attractiveness of this print ad is the users will be very happy after wearing the watch which due to the perfect design and the celebrity who endorsed this stylish watch. The reasons I like about this print ad showed in this advertisement are the famous celebrity is so charming and attractive. The particular celebrity has brought out the classes of the brand name.

Magic Mouse for #iMac

This print ad has been published in the camera magazine, ‘Photo You’ on spring 2011. There was a man holding a Canon EOS 600D. ‘Rule Out Your Competition’, in my opinion it says this particular camera model will take the interesting photos and no one can compare with your photos taken by this camera. This print ad highlighted the benefits of this camera model. For example, it has 3-inch wide Vari-angle LCD, full HD video with advance movie crop and many more. The benefits also has showed at the below of this print ad. It is to let the target audience knows about it straightly. The attractive part of this print ad is the slogan. I like this ad is because it has brought out the benefits straight forward and makes you want to buy the new DSLR.